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The Story Behind the Brand Part 1

It’s been a whirlwind of a time these last 3 years but I feel as the creator of Mud & Co., it’s time I shared the untold story behind the brand. I honestly couldn’t have survived without the support of many people and want to share the humble beginnings and transformation of Mud & Co. with you! There have been successes, catastrophic mistakes and fortunately it does make for a good read!

Every idea starts somewhere. For me, the idea of Mud & Co. had been a long time coming. I didn’t know it at the time but my humble beginnings as a cosmetics consultant would plant the seed years before any hint of a business would be created.

PART 1
Let’s start with the backstory

I’ve always been somewhat of an information sponge. The decade preceding the development of Mud & Co. was spent primarily working within the cosmetics industry. I guess you could say I was an information sponge with a bubbly personality, bright lipstick and a love of fragrance. I started at the very bottom of the cosmetics “food chain” as far as brands go and eventually worked my way up the ladder to a very prestigious position within the Estée Lauder group. Have you ever walked into the cosmetics department of a major department store and seen the ladies with perfectly pressed uniforms, immaculate grooming and high heels? Yep, that was me 💁🏻‍♀️. Our team was considered to be the cream of the crop. We performed luxurious facials, transformative makeup events and met every type of skincare customer under the sun!

I didn’t know how valuable this insight would be but working in that environment taught me several things. I absorbed all the feedback I could about what sold, what people wanted, what they struggled with & what was missing in the skincare/bodycare market.

I probably could have stayed on course and made a comfortable life for myself working for these companies. My sales record was stellar, I was surrounded by good people but something fundamental was missing and it was making me......very restless 😬.

I didn’t feel like I was making a valuable contribution to society. Was I making a difference? Probably not. Was I bored? Absolutely! So, in my mind, the next logical step was to reskill myself. I went back to university and after undertaking a Bachelor of Business, I pursued my ultimate dream...to study Law 😅😱.

How did an almost Legally Blonde (beauty meets courtroom) style adventure do a complete 180 degree turn? I’ll tell you in the next instalment. You won’t want to miss it and trust me, it’s a doozy!

Catch you next time 😄

Michelle x

2 comments

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  • Loved reading your story -really puts into perspective that sometimes your not the only one who feels lonely , upset and the need to do something creative one your own to kick start your enthusiasm again – admire your dedication and love your products 💕 thanks for sharing with the world !

    Inga

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